Starting Concierge House Calls Doctor Practice

Case Study: Starting a Concierge House Calls Doctor Practice in Miami, FL

Location

Miami Beach, Florida  

Categories

House Calls, Concierge Medicine, Telemedicine

ConsultingMDs was proud to help Dr. Maghidman launch his concierge house call practice in Los Angeles—delivering highly personalized internal medicine care at home, and building a streamlined, modern practice from the ground up.

The ConsultingMDs Team

Innovative Fully Automated House Calls Doctor Business in Miami, FL

A house calls practice in the midst of bustling Miami is always a great idea on paper. Such a venture would certainly gain from the discretionary patient population requesting house calls as well as tourists seeking urgent personal attention.

With the understanding that there are already very established competitors for this practice, a robust and innovative marketing strategy was needed to make this venture a success. The strategy for marketing as well as pricing the services was indeed a challenge for the busy market of Miami.

The model we implemented provided complete automation to both the practice, as well as patients. Patients are able to book their appointments online, make payments, fill out intake forms, as well as receive confirmations and receipts. Doctors, on the other hand, have a consolidated calendar that shows availability based on their status, they get automated notifications every time a patient books an appointment, and never have to worry about financial transactions as those are handled automatically by the system.

Building a Premium House Call Practice from the Ground Up

At ConsultingMDs, we partnered with this emerging concierge practice to turn a vision of personalized, in-home medical care into a fully operational and patient-ready service. Our work focused on creating a brand, systems, and strategy that aligned with high-quality, accessible care.

• Custom brand identity and messaging designed to build trust and credibility
• HIPAA-compliant, conversion-focused website tailored for house call services
• SEO-driven content to boost local search visibility and attract ideal patients
• Automated lead capture and follow-up funnel for consistent inquiries
• Ongoing consulting and marketing support for long-term growth and stability

With the right tools and structure in place, this concierge practice was able to launch confidently—focusing on delivering exceptional care while we handled the backend essentials.

Key Areas of Support:

Completely Automated Solution

Convenience being the key, we built a fully automated solution for the patients where they went from booking online, to filling our their online forms online, to online payments and confirmations.

Strategic Services and Pricing

Understanding the population was key for us to design a set of services to offer along-side house calls. Research was conducted to understand pricing models and how to adequately place our services amidst competition.

Super Charged Marketing

A key to achieving success in Miami is an innovative marketing model that incorporates digital as well as referral marketing resources.

Results

We have achieved a concierge house calls practice that is thriving in a few short months. The clinic is gaining a steady stream of concierge repeat house call patients. The clinic is also benefiting from streamlined operations and automated workflows. There is additional revenue coming in from the introduction of supplemental streams of income. In some ways, starting a concierge practice is a different challenge than re-establishing it.