Case Study: Scaling a De Novo Concierge Primary Care Practice from Scratch

Case Study: Scaling a De Novo Concierge Primary Care Practice from Scratch 

Location

Tampa, Florida 

Categories

Primary Care

ConsultingMDs partnered with Dr. Roque to design a concierge primary care practice from the ground up, showing that personalized and preventive care can flourish with vision, heart, and the right support. 

The ConsultingMDs Team

Our Personal MD: Launching a Concierge Primary Care Practice in Tampa, Florida

Dr. Roque had a vision: to leave traditional medicine behind and establish her own concierge medical practice. She needed a partner who could take that vision and turn it into reality, handling not just the branding and marketing, but also the operational structure, patient experience design, and long-term growth strategy. 

The challenges included: 

• Starting completely from scratch with no prior concierge infrastructure, workflows, or marketing. 

• Establishing a competitive, differentiated concierge brand in her community. 

• Designing seamless patient-centered processes for a membership model. 

• Ensuring early patient acquisition and steady growth post-launch. 

Special Focus: Women’s Concierge Primary Care

Dr. Roque’s practice stands out because it is designed specifically for women’s health needs. Many concierge practices take a broad approach, but CMDs helped her carve out a niche where women can receive personalized, preventive, and holistic care.  

Key features include: 

• Emphasis on preventive screenings and health education for women. 

• Membership model designed to give women direct access and more time with their physician. 

• A welcoming, empathetic patient experience built around trust and accessibility.  

• Branding and messaging that highlight empowerment, wellness, and whole-person care for women. 

This special focus not only differentiates Dr. Roque’s practice but also creates stronger connection with her target patients right from launch.  

Our Approach:

Phase 1: Business Planning & Concierge Model Design 

Developed membership tiers and pricing with a focus on services most relevant to primary care. Created financial projections and panel sizing to ensure sustainability.

Phase 2: Branding & Identity 

Built a complete brand identity with a professional yet approachable tone.  
Messaging emphasized women’s wellness, empowerment, and personalized care. 

Phase 3: Website & Digital Presence 

Designed and launched DrRoque.com, highlighting concierge benefits, including preventive care, ongoing support, and direct physician access.  
Optimized for SEO, user experience, and mobile. 

Phase 4: Marketing & Growth Strategy 

Positioned Dr. Roque as a trusted women’s health advocate through social media campaigns, SEO, and content marketing.  
Established Google My Business and encouraged patient reviews. 

Phase 5: Operations & Patient Experience 

Built membership onboarding, direct communication channels, and billing processes tailored to a concierge model.  
Trained staff to provide empathetic, patient-centered care experiences. 

Phase 6: Early Optimization 

Collected early feedback from patients to refine messaging and improve onboarding workflows. 

Early Results

Since launching in July 2025, Dr. Roque’s concierge practice has already seen: 

• A clear identity as a concierge primary care practice with messaging centered on empowerment, prevention, and personalized care. 

• A professional website at DrRoque.com that highlights women’s health services and builds immediate patient trust. 

• Steady early inquiries and sign-ups from patients seeking more personalized care, validating her niche positioning. 

• Streamlined membership workflows that make it easy for patients to join and stay connected. 

• A growing reputation as a compassionate and trusted resource for women’s health in her community.