Starting A Concierge Pediatric Practice

Case Study: Starting a Concierge Pediatric Practice

Location

Southern California

Categories

Concierge Medicine, Concierge Pediatrician, Pediatrics

Working with Dr. Jain was all about heart and precision—she knew exactly how she wanted to show up for families, and we helped turn that vision into a scalable, modern pediatric practice.

The ConsultingMDs Team

BabiesMD: Concierge Pediatric Practice in Orange County

The concept of getting personalized care for your children is quite interesting. However, it was unknown and hardly any other provider was practicing Concierge Pediatrics in the area. That meant that although the population was ripe to explore this idea, it would involve a lot of education and marketing to get the practice started.

The challenge was to establish a new brand, educate parents on the benefits of concierge for children, and strategize attractive pricing models.

From Traditional to Tailored: A Concierge Pediatric Care Journey in Orange County

Our collaboration with Dr. Rashmi Jain focused on building a concierge pediatric practice rooted in warmth, access, and excellence. Together, we brought her vision of highly personalized care for modern families to life—thoughtfully branded, operationally sound, and ready to scale.

• Brand strategy crafted for Orange County’s family-centered market
• End-to-end concierge pediatrics model design
• Complete legal, financial, and structural setup
• EMR and tech systems selected for efficiency and ease
• Marketing tools and support for a successful, ongoing launch

With a solid foundation in place, Dr. Jain has been able to focus fully on providing exceptional care to her families—delivering peace of mind from a trusted pediatric partner.

Key Areas of Support:

Marketing & Strategy

Setting overall strategy and a fresh approach to marketing the pediatric concierge practice.

Operational Optimizations

We implemented work-flow optimizations, automation implementation, cost improvements, automated billing, efficient call handling, doctor scheduling, pricing research among others.

Reduced Cost of Operations

We implemented EMR, billing, scheduling and accounting at our expense. We reduced purchasing cost to the clinic with a specialized GPO. We also reduced transactional cost by switching to reduced fee credit card processing.

Patient Education

We incorporated several sources to reach target parents. This included social media, seminars and talks, guest appearances on media and much more.

Regulatory Compliance

We provided guidance on Regulatory matters and HIPPA compliance.

Memberships Management

Fully automated and error free billing and membership management including bank grade security and oversight on accounting to ensure all proceeds are accounted for.

Strategic Pricing

We improved profitability of the clinic by aligning the pricing structure with the market. We introduced new services and products that further improved clinic’s profitability.

Results

What started as a challenge to setup a concierge pediatric practice has now grown into a successful growing practice. The practice distinguishes itself in providing care and therapies not otherwise available in the area. Parents love the care and attention and Dr. Jain is considered among the best Pediatricians in the area.

We are proud to have setup this pediatric concierge practice into a success and look forward to working on the expansion plans now in place.