
Case Study: Conceptualize, Strategize, and Design a Concierge Pain Relief Practice
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Dr Seth DO: Osteopathic Manipulations in Delaware
Dr. Seth approached us with a desire to work on osteopathic manipulations only and provide pain relief to patients without extensive procedures. The was appealing since a large portion of the population can benefit from it, however the challenge remained on how to turn it into a business. Further differentiation was required between what Dr. Seth does and what a pain medicine doctor does on one hand, and a chiropractor does on the other hand.
A strategy and concept was formed as under:
Concept: “Pain relief without surgery”
We believed this relayed the essence of what Dr. Seth wished to practice and he approved.
Strategy: A concierge cash based practice with automated workflows to minimize errors and manual labor.
We built a turn-key system for Dr. Seth that allowed patients to book appointments online, pay via credit card and fill out intake forms digitally as well. The website was designed to distinguish between Dr. Seth and a chiropractor as well as indicate a “no-pills” medicine approach.



Key Areas of Support:
Marketing & Strategy
Setting overall strategy and a fresh approach to marketing his concierge practice.Operational Optimizations
We implemented work-flow optimizations, automation implementation, cost improvements, automated billing, efficient call handling, doctor scheduling, pricing research among others.
Regulatory Compliance
We provided guidance on Regulatory matters and HIPPA compliance.Billing Management
Fully automated and error free billing
Dr. Seth is excited at practicing the type of medicine he had envisioned. Him and his wife love the ability to work at the practice without having an overload of workflows to complete. Patients enjoy the ability to book appointments quickly and be seen without and pricing surprises.
The practice is thriving and Dr. Seth is content with his unique model of concierge pain relief practice.
Special Mention: Dr. Seth and his wife are kind souls and foster many children at their home. We are grateful to be associated with them and were happy to perform most of the work at very minimal cost.