Case Study: Starting a Concierge House Calls Doctor Practice in Miami, FL
Innovative Fully Automated House Calls Doctor Business in Miami, FL
A house calls practice in the midst of bustling Miami is always a great idea on paper. Such a venture would certainly gain from the discretionary patient population requesting house calls as well as tourists seeking urgent personal attention.
With the understanding that there are already very established competitors for this practice, a robust and innovative marketing strategy was needed to make this venture a success. The strategy for marketing as well as pricing the services was indeed a challenge for the busy market of Miami.
The model we implemented provided complete automation to both the practice, as well as patients. Patients are able to book their appointments online, make payments, fill out intake forms, as well as receive confirmations and receipts. Doctors, on the other hand, have a consolidated calendar that shows availability based on their status, they get automated notifications every time a patient books an appointment, and never have to worry about financial transactions as those are handled automatically by the system .
Key Areas of Implemetation:
Completely Automated Solution
Convenience being the key, we built a fully automated solution for the patients where they went from booking online, to filling our their online forms online, to online payments and confirmations.Strategic Services and Pricing
Understanding the population was key for us to design a set of services to offer along-side house calls. Research was conducted to understand pricing models and how to adequately place our services amidst competition.
Super Charged Marketing
A key to achieving success in Miami is an innovative marketing model that incorporates digital as well as referral marketing resources.
We have achieved a concierge house calls practice that is thriving in a few short months. The clinic is gaining a steady stream of concierge repeat house calls patients. The clinic is also benefiting from streamlined operations and automated workflows. There is additional revenue coming in from the introduction of supplemental streams of income. In some ways starting a concierge practice is a different challenge than re-establishing it.